An independent research company has published a publicly available report showing that mobile gamblers spent almost $990 million on casino apps during the Coronavirus epidemic, which played out between 2021 and 2022.
It is reported that these apps reached a profit of $260 million in Q2 2021. The data was shared by GameRefinery representatives, who collected this information from ad impressions and clicks from 239 apps.
According to the authors of the report, the reason for such a serious growth was the decline in online casino traffic, which was shut down during the epidemic. App profits remained at a high level even after the land-based casinos opened. It is worth noting that the users of mobile casino apps belong to the older demographic in the gambling sector – more than half of them are over 45 years old.
GameRefinery’s management stresses that examining the impact that the pandemic is having on the gambling industry, it is not surprising that the popularity of gambling continues to grow over time across the globe.
Today, the most affordable platform for social casino apps is Android, as, in terms of marketing costs, the price of installing an app on an iPhone is more than double that of installing one on Android.